Planning & concept design

We translate strategy into space: defining needs, testing options, and shaping concept-level plans so you know what to build before you hire the architect of record.

PROGRAM, SPACE & FUNCTIONAL PLANNING

We translate operational needs and strategic goals into clear program and space requirements, ensuring facilities are right-sized, functional, and aligned with how organizations operate today and in the future.
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CONCEPT PLANNING & TEST FITTING

We evaluate multiple planning and design scenarios to test feasibility, cost, and operational impact, allowing owners to make informed decisions early, before commitments are locked in.
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FEASIBILITY & SITE DUE DILLIGENCE

We assess sites and development concepts through a practical lens, evaluating constraints, opportunities, and risks to support confident investment and go-forward decisions.
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COST FORECASTING & ANALYSIS

We integrate sustainability and resiliency strategies to reduce risk, improve performance, and support long-term value.
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FREQUENTLY ASKED QUESTIONS

Answers to common questions about our Planning and Concept Design services.
When should planning and concept design begin?
Ideally, before selecting an architect. Early planning helps define needs, test options, and avoid costly redesigns later.
Who is Keel's Planning and Concept Design services best suited for?
Organizations considering new construction, renovations, or major space changes who want clarity before making long-term commitments.
How is this different from architectural design?
Planning and concept design focus on defining needs, testing feasibility, and evaluating options without locking into specific design solutions.
What problems do Planning and Concept Design solve?
Unclear requirements, scope creep, misaligned budgets, and decisions made too late in the process.
How does this phase help control risk?
By evaluating multiple scenarios early, identifying constraints, and aligning scope with budget before commitments are made.
Does this include feasibility and site due diligence?
Yes. We assess site constraints, opportunities, and risks to support confident go-forward decisions.

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